Pakistan is steadily emerging as an attractive destination for international tourists, with a growing number of foreign travellers visiting the country and openly expressing how safe, welcoming, and visually stunning it is. Beyond reshaping global perceptions, this revival of tourism is increasingly contributing to economic growth, employment generation, and sustainable development across the country.
From snow-capped mountains to historic cities and vibrant coastal life, Pakistan offers a rare combination of natural beauty, cultural depth, and genuine hospitality. Popular destinations such as Islamabad, Skardu, Lahore, Peshawar, and Karachi continue to draw international attention. Islamabad impresses visitors with its modern infrastructure, greenery, and serene environment. Skardu and the northern regions captivate travellers with dramatic landscapes, glaciers, and some of the world’s highest peaks. Lahore and Peshawar showcase centuries-old history, rich traditions, and architectural heritage, while Karachi reflects the energy of a global city with its coastline, markets, and diverse culture.
Tourism growth has significant economic implications for Pakistan. Increased tourist inflows support local businesses, create employment opportunities in hospitality, transport, handicrafts, and services, and contribute to foreign exchange earnings. In remote and underdeveloped regions, particularly in northern Pakistan, tourism provides alternative livelihoods for local communities, helping reduce poverty and regional disparities. When managed responsibly, tourism acts as a catalyst for inclusive economic development.
A key factor behind the revival of tourism in Pakistan is the significant improvement in the country’s security environment. The Pakistan Army, in collaboration with law enforcement agencies and civil institutions, has played a crucial role in restoring peace and stability across the country. Through sustained security operations, border management, and counterterrorism efforts, the Army has made public safety a top national priority. These measures have not only protected citizens but also created an environment in which foreign tourists can travel with confidence.
In many tourist regions, particularly in the north, security coordination and infrastructure development have improved road access, emergency response, and overall travel safety. Such improvements support sustainable tourism development by enabling planned growth, safer access to remote areas, and better management of tourist flows. Responsible tourism policies can further promote environmental conservation, cultural preservation, and community participation – key pillars of sustainable development.
As peace and stability continue to strengthen, tourism in Pakistan shows strong potential to support long-term economic resilience and sustainable growth. With its unmatched landscapes, deep cultural roots, and improved security environment, Pakistan is redefining its global image – not only as a beautiful and safe destination, but also as a country where tourism can meaningfully contribute to economic progress, social inclusion, and environmental sustainability.
Pakistan Zindabad, Pak Army Paindabad
